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What’s in a name?

Jim Chaput and Trish Chaput
Written by Jim Chaput
Jim's Blog
After a 19-year career in financial services, Jim left a leadership position to focus on health and fitness. Jim is a Master Practitioner of Applied Movement Neurology and holds Certificates in Applied Functional Science and 3DMAPS from the Gray Institute. His passion is empowering people to help resolve the pain, tension and insomnia that prevents them from living well.

Coming up with a business name is a challenge. For a small business like ours, we wanted something memorable that explains a bit of what we do. SimplyBetter Coaching captures some of our core principles:

  • No matter where we are today, we can be better tomorrow
  • Simple steps are easy to do correctly
  • Over time, many small changes add up to life-changing improvements
  • Slow and steady changes tend to be more sustainable; these are the changes that matter
  • Everyone can benefit from working with a coach

Think about the best improvements you have made. Were they fast and dramatic or slow and steady?

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