Money back guarantee

Written by Jim Chaput
After a 19-year career in financial services, Jim left a leadership position to focus on health and fitness. Jim is a Master Practitioner of Applied Movement Neurology and holds Certificates in Applied Functional Science and 3DMAPS from the Gray Institute. His passion is empowering people to help resolve the pain, tension and insomnia that prevents them from living well.

I sometimes buy products that I have doubts about if the product includes a money back guarantee. As much as I pride myself on awareness of manipulation techniques, advertising works on me just like it works on you.

In hindsight, I can scarcely think of a time that I asked for and got a refund. Either the products were good enough or I avoided the difficult process of seeking a refund. Is this why guarantees work so well? They persuade people to act and it is a rare person who follows though on the guarantee.

Do money back guarantees persuade you to buy? Have you ever successfully got your money back?

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